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City spotlight: Bristol

Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.

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Built to withstand: navigating agency life in an era of AI and economic fire

Navigating the 'triple disruption' of the current moment through optimisation and experimentation

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Preview: Mapping the agency scene in Bristol

Our latest report is a city spotlight on Bristol. Learn more about our key findings from our comprehensive mapping of the agency landscape in the city.

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Beyond the statement: What agencies with ESG commitments tell us about sector priorities

One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector

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Agency by Agency provides the only comprehensive data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

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What are people saying?

“At last, we can shine a detailed light on the industry as a whole.”

Paul Mead, Chair of We Discover, Beacon lead at the IPA

“A brilliant ‘never been done before’ data set that puts the spotlight firmly onto the key levers of growth for the whole agency industry.”

Emma Hillary, Growth Director, Verity Relationship Intelligence

“The most telling story of the analysis is that specialisation wins.”

Robert Craven, Managing Partner, GYDA on the IndieNation Report

“With this level of competition, fitting in won't help agencies stand out.”

Claire Hutchings, Founder & MD Chime Agency on the Industry Report

“This new analysis provides industry insight that we've never had in such detail before.”

Jason Neale, Managing Director, Agency Works

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The Briefing from Agency by Agency is our regular newsletter in which we share stories from our mapping of the agency sector and explore the trends that matter to the agency community.

Recent editions have included:

- What if growth isn't the goal? Rethinking agency success
- Agency specialisation and emerging subsectors
- What our growth data might mean for agency strategy
- Structuring your agency for its next phase
- Beyond London - the shifting landscape of the UK agency sector

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